The ABCs of Self-Publishing: A Guest Post by Mark Evans

27 Oct

I’m working my way through this list of self-publishing to-do’s. It’s a bit of work. Some of them are simply going to have to wait until I have a little money to work with, but they are on my list. It just has a slightly different order than that of other authors. And that’s O.K., not everyone takes the same path.

It has taken me a while to be calm about these facts, but now that I have the voices in my head have stopped screaming at each other (at least, most of them).

CATHERINE RYAN HOWARD

Today we have a guest post from self-publisher Mark Evans, who has just released his first novel, Mrs God. Welcome to Catherine, Caffeinated, Mark! 

“You remember the scene in Glengarry Glen Ross, don’t you? The one where Alec Baldwin gives a lecture on the art of selling real estate, by swearing a lot and insulting Jack Lemmon, Alan Arkin and Ed Harris? It’s a great scene. Baldwin’s message can be boiled down to just three letters: ABC. Always. Be. Closing. Always be closing the deal, getting people to sign on the dotted line.

Well, Jack, Alan and Ed could have been authors and Alec could have been giving them advice on selling self-published books. The same principle applies – always be closing. It’s as easy as ABC. In fact, self-published authors should go even farther; they should be closing long before there’s something to sell. Let’s break it down.

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