Should Authors Have to “Market Themselves”?

14 Mar

This has been a crazy day. I had a meeting two towns over, cooking, cleaning, errands… basically life happened today.
So, I offer a blog post that will fit just about everyone. If you are in any type of business where you need a personal brand this is a great blog post for that.

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If you couldn’t care less what a personal brand is, just cruise through until you find the YouTube box and watch the funny video. (It made me laugh, anyway.)

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Hopefully my brain will be unscrambled by Friday evening and I can come up with a poem for you. If not, then I’ll just have to come up with a helpful and entertaining substitute… again.

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Enjoy! 😀

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Kristen Lamb's Blog

"Crap. Revisions tore my hose. But I need to sell more books and 'market myself'…" “Crap. Revisions tore my hose. But I need to sell more books and get out and ‘market myself’…”
Image via Darwin Bell, Flickr Creative Commons.

All right, don’t stone me, but I feel some of the marketing “buzz words” range from terrifying to annoying to outright offensive. For instance, every time I read “target your demographic” or “target your readers” I wonder if this comes with a Predator Drone or at least a laser sight.

I don’t know about you guys, but I get creeped out being “targeted.” It makes it seem we (seller and consumer) are opponents—one the cunning victor and the other the hapless dupe who landed in the marketing crosshairs.

But the one that’s gotten my hackles up over the past week or so is when writers are beating themselves up. They write things in my comments like, “I know need to try harder to market myself”…

View original post 2,538 more words

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