I’m going to have to freshen up my About page, and this angle should be applied to my Book page, as well. If you have a blog, or some other platform where you’re trying to get people interested in what it is you do, this might be an interesting read.
Blogging is important for authors. Lots of people consider it almost mandatory if you take your publishing career seriously.
And so hordes of writers have started blogs, and some have gone on to great success building robust platforms that allow them to communicate with fans, announce new books or other products or services, and stay in constant communication with readers.
Yes, it’s great when it works. But too often, blogs don’t work. They don’t attract readers, or if they do, readers don’t hang around for long. Even blogs with good content can languish, unread, until the blogger just gives up, probably thinking, “it just didn’t work for me.”
There are lots of reasons that blogs fail. Lack of traffic is the most common, but often the people who come to the blog just never engage. And it’s that engagement that should be our guide when we’re creating basic pages on…
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