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Social Media: The Beginner’s Y.I.C.K.

27 Aug

I don’t know about you, but when I started on this journey toward building an author’s platform I dove straight into research. I tried to learn about how to it all, find tricks to get more people to follow me, absorb ways to simplify my daily routine.

It was mind boggling.

It still is in many ways.

The more I learn, the more I know that I don’t know everything.

What I do know, is that this is a long learning process, and trying to understand it all on one week is just going to give you a headache and sore eyes.

When it all boils down, you only really need to keep 4 things in mind when handling your social media accounts…whichever kinds you prefer working on.

Just remember Y.I.C.K.

Be You. Be Interesting. Be Consistent. Be Known. That’s it.

I’ll try to explain the ideas in just a couple paragraphs each.

Be You

First off, you are the only one of you on the entire planet. Only you have your exact experiences, talents, thoughts and dreams. Use them to your advantage. Tell people that your latest short story came from a crazy dream you had last week. Or that you’ve always wanted to go to Portugal and are secretly saving change in a jar for your trip ‘some day’.

Secondly, trying to keep up a persona, a fake, always happy version of you, would get exhausting (and boring) after a while. Everyone has bad days. Everyone falls behind their writing schedule, drops something large on their foot, or has a crazy day or experience with their kid or a pet. Use those moments to humanize yourself. Don’t complain or whine all the time, and try to keep it in a humorous light, but keep people in the loop on at least one aspect of your real life.

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Be Interesting

Don’t just post links to your latest blog post, or only talk about your writing. Other people write cool, relevant blog posts too. And your friends on social media would love it if you would occasionally Tweet about how much you liked their latest book. Find short quotes which either uplift, are funny, or address one of your blogging subjects. Share silly facts, jokes, or anecdotes.

Go multimedia. I’m not saying you need to hire someone to help you make a video all about yourself. YouTube is your friend! Post the song that you’ve been listening to which really gets you into a certain character’s head. Did a certain video make you laugh uncontrollably? Paste the link into a Tweet. The rest of us could use a good laugh, too. Post photos of your work space, you pet looking innocent, your cover, your writer friend’s new cover (with their permission), your kid sleeping on the couch after a rough war with that chocolate bar they stole from your ‘secret’ drawer.

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Be Consistent

If you say you’re going to do it, do your darndest to make it happen.

Try not to abandon any account for more than a couple days at a time. Even if you only put up a new blog post once a week, go in a couple other days a week to respond to comments, or Tweet it out again.

There are several programs which allow you to schedule Tweets. WordPress has a post scheduler. Facebook will let you schedule updates on your author page. If you have to be out of town, or just need a couple days to relax and regroup, take an hour or so and make sure that something new will pop up at least once or twice a day on each of your social media sites.

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Be Known

It will take a while (a few months at the very least). For a time you will feel as though you’re just sending your blog posts, Facebook updates, and Tweets into a hope sucking black hole. Don’t give up. After a bit others will begin to respond to your thoughts, posts, and questions.

Just wait until you laugh with delight the first time someone (other than a family member) comments on your blog. You’ll be hooked.

I still haven’t reached the minimum of what some people say you should have to be somebody. But I am happy with the progress I have made since last November. Remember to acknowledge the work you have done. Celebrate each new milestone. Dance around the room when you’ve published your 50th blog post. Go get ice cream when you reach 200 followers on Twitter. These things have take a lot of work. Don’t let that grumpy Gus in the back of your mind steal the joy of your accomplishments.

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I got the idea for this post while reading this post:

How to Build a Social Brand That’s a Sweet Orange in a World of Bitter Apples

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Want more on how to move forward with your plans of social media world domination?

Try these posts:

How I Used Social Media to Sell Books | from the One Stop Self-Publishing Conference | Catherine, Caffeinated

Author Social Media – 10 Tips for You! | BadRedHeadMedia.com

Guest Post: Tips on How to Utilize Social Media for Content Distribution Without Being Spammy | Self-Published Authors Helping Other Authors

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Wow! You made it to the bottom of this post! Here’s your prize:

http://www.youtube.com/watch?v=uTC9NNg9OBo

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Ksenia has no problem being herself on all of her social media. (She’s a good writer to follow on Twitter! Very encouraging. @kseniaanske )

Hmmm…that may have to turn into another blog post of it’s own. Fun/Helpful authors to follow on Twitter.

What do you think? Would it make a good post?

Who would you suggest?

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2 Responses to “Social Media: The Beginner’s Y.I.C.K.”

  1. willcmitchell2 August 27, 2013 at 9:57 am #

    hilarious video! I like the idea of Y.I.C.K.

    Like

    • rosedandrea August 28, 2013 at 12:30 am #

      Yeah, Ksenia is pretty cool. She has another video of where she’s dancing in her living room wearing a tutu after finishing the first draft for her next book.

      And thanks. 🙂

      Like

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